Goals, Goals, and More Goals (Not Completely of the Hockey Variety)

Around the Washington DC metro area (our home base), people are buzzing about the Washington Capitals’ run for the Stanley Cup. Some analysts even predict that the first round will be a breeze, (see this article by Scott Burnside at ESPN.com). Especially since the Caps finished the season 33 points ahead of the Montreal Canadiens.

I have no doubt, however, that the Canadiens will do everything they can to stand in the way of an easy victory. We may even see some nail biter endings like the one that occurred starting in the 3rd period of yesterday’s game between the Philadelphia Flyers and the New York Rangers.

While it’s a lot of fun to write about the teams heading to the playoffs and the dramatic goals that were scored in hockey over the weekend, it’s time to get down to business. Today, I’d like to tell you about goals of a different variety, the ones that the Intellogist Team is trying to reach.

Before I get to the bottom line, I’d like to answer a question that some of you may have asked, “Why should I care about, or contribute, to Intellogist?” Through feedback from our users and from reading other IP blogs, we know that many users look to Intellogist as a knowledge source for IP information. Among other things they:

And here are a few reasons why you should consider contributing to Intellogist:

  • Intellogist is another great way to network with your peers in the IP community and you can be spotlighted on this blog just by completing your Intellogist profile. All you have to do is create an Intellogist account, log in, click on your name at the top of the window (or on the left sidebar), and choose “Edit Profile.” You have complete control over the information you share and you can make your profile as detailed as you’d like. You can even add personal or company websites or links to other social media sites such as Twitter or LinkedIn.
  • You can help others analyze search systems when making purchasing decisions by providing your opinion about a system via our Ratings pages. Ratings are completely anonymous, and only take a moment to add once you are logged in to Intellogist. If you use one, or all, of the systems on which we have written detailed reports, please help out the 1000+ members of the Intellogist community today by rating these systems.
  • You can spotlight your knowledge and drum up business for yourself by adding information to the wiki sections of Intellogist: our Best Practices, Community Reports, and Glossary sections. In your comment, you can provide a link back to your Intellogist profile so that community members can quickly find you or your business.

Now, to the bottom line. Though we document Intellogist’s visitor statistics on a weekly basis, I’ve had a few people ask me how we are tracking overall against our six-month goals. After coming to the stunning realization that Intellogist is not SO important that our readers compile and analyze our statistics each week, I’ve decided to amaze you with my statistical prowess (okay, not really, Google Analytics and MS Excel are excellent tools). in other words, since we’ve been at this challenge for over two months, now is an excellent time to provide a status report.

As you may know, our challenge to grow the Intellogist community, garner more repeat visits, and create more involvement within our registered user base began on January 19, 2010, when we launched the Intellogist Blog. To see how this all started, read our first blog post, A Call to Action.

The goals we laid out on that first day, and our progress toward meeting these goals, are outlined below:

Goal 1: Double our average monthly traffic: from 2,600 average visits per month to 5,200
There were 4,137 visits in FebruaryThere were 5,096 visits in MarchAverage visits = 4,616.5

Goal 2: Double the number of visits we receive per month from returning visitors: from 1,280 average return visits per month to 2,560
There were 1,498 visits in February

There were 1,792 visits in March

Average visits from returning visitors = 1,645

Goal 3: Achieve 50 more user contributions to the wiki sections of Intellogist: our Best Practices, Community Reports, and Glossary sections
We’ve had 23 user contributions since launch

Goal 4: Reach 100 votes on our Ratings pages for Thomson Innovation, TotalPatent, PatBase, QPAT. We currently have:
39 votes on PatBase

22 votes on QPAT

20 votes on Thomson Innovation

25 votes on TotalPatent

Goal 5: Get more people connected to the community by encouraging our users to register and fill out their Intellogist profiles
Since the blog launched, we’ve had 272 people register on Intellogist.

As you can see, we are tracking pretty well against goals #1, #3, and #5 but not as well against goals #2 and #4. The good news about goal #2 is that the number of returning visits has increased each month, however, we definitely have our work cut out for us. If you have any questions about our goals or our six-month challenge, please feel to add your comments below. We’d love to hear from you!

Patent Analysis from Landon IP

This post was contributed by Intellogist team member Julie Cook.


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